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The Art and Science of Baking Perfect Shortbread

Let's just get this straight from the start.  I did not grow up loving cooking and food.  I grew up in the 60s and 70s on mixes and processed foods that don't require much imagination (casserole with cream of mushroom soup, anyone?).   My food experience and expertise comes solely from talking to people, trying and failing at new cooking experiences, asking questions, tasting everything edible that comes my way, and most of the time, just winging it without really knowing what I'm doing. 

Such has been my experience as a shortbread chef.  I did not grow up in a Scottish family with an old family recipe.  Shortbread, initially, appeared easy to me.  How difficult could it be to throw together butter, sugar, and flour to create a tasty cookie? 

It isn't difficult.  But, there is some science involved and I'm here to tell you about the science and history of shortbread. Imagine that, a literature and creative writing nerd teaching science...I'm spewing coffee out my nose at the silliness of it all as I write.  Today's post concentrates on the science of shortbread in unscientific language.  My hope is that the insights gleaned from hours of trial and error will be of use to all novice bakers.

Initially I was drawn to baking because it's an exact science.  You follow the recipe to the T and you get a perfect baked good, right?  In the beginning, I could bake a perfect baguette if I followed the directions, but heaven help me if I had to be creative with spices and seasonings for a meal.  When I first started cooking, I never understood how people tasted their work and just intuitively knew what it needed.  Thus, I was drawn to baking.  For this cooking novice, it felt more exact and scientific than the creative art of throwing together a meal from my imagination. 

Originally Vermont Shortbread Company started out as a seasonal business out of my own kitchen.  Back in the mid-90s, I didn't even own a Kitchen-Aid mixer.  I mixed the dough by hand.  And anyone who knows shortbread, can attest to the fact that the dough is very heavy with no liquid ingredients.  Back in those days I had forearms the size of tree trunks from all that hand mixing.  The good thing was I learned exactly what consistency the dough had to be to make the best shortbread.  I learned exactly how much handling the dough could take before it became overworked and made a tough shortbread round.  I learned not only by looking, but by feeling and of course, tasting.

As the business grew and people realized that shortbread was a perfect year round gift for any occasion the call to bake during the warmer months became apparent.  However, summer shortbread did not always look as nice as winter shortbread.  Most people didn't notice, but having baked thousands of rounds by hand, I was not satisfied with my summer shortbread.  It took me a couple years to realize there were four factors at work here contributing to the texture, color, and taste of the final shortbread product:  humidity, oven hot spots, butter temperature, and mixing time. 

  • Humidity:  I don't know the chemistry behind this, but I can tell you that it's much harder to create a perfect shortbread round when the weather is humid.  Perhaps the moisture makes the flour less fluffy...I don't know.  I can only tell you that humid-weather shortbread is not as pretty, golden, and tasty as cold weather shortbread.  For this reason, when I built my commercial bakery, I installed dehumidifiers in the bakery.  So now, no matter what the season, we produce a perfect shortbread every time. 
  • Oven hot spots: When I began baking shortbread out of my home kitchen in the 90s, I had only a small household Whirlpool electric oven.  I could only bake three 8" rounds at a time and the production was slooooooow.  I hate cooking with electric and believe that the best cooks use gas, however, I have to hand it to that little oven that served me well for nearly a decade.  All ovens have spots that are hotter than others.  I intimately learned where all my oven's hot spots were and with each batch of shortbread shifted the position of each pan halfway through the baking time to ensure even browning of my product every time.  The Whirlpool electric model was retired to appliance heaven in 2005.  Now with my commercial oven (a big Imperial gas model), I can bake up to forty 8" rounds at a time in an environment with better convection (air flow around the items).  Still, I shift the pans around in the middle of the baking period as I learn where this new oven's hot spots are. 
  • Butter temperature:  When I began baking shortbread, I liked to remove the butter from the fridge a couple hours before I planned to use it so that it would be soft.  Remember, I was mixing by hand and wanted to make it as easy as possible.  When I began baking summer shortbread, however, the butter became runny and began separating.  This did not make for a good texture in the final product.  I don't know how to explain this scientifically; I can only tell you how it felt to me.  The final product was dense and too doughy.  What I really wanted was a crisp golden flakiness on the outside with a little bit of chewiness on the inside.  I learned that if I was going to bake in the summer I had to use butter almost directly from the fridge.  If the butter got too soft, I had to toss it in the garbage and start over.  That's when I bought my first mixer with a dough hook to make the job of mixing hard butter easier.  Butter directly from the fridge, not too hard, not too soft is the only way to make perfect shortbread.  Again, I just had to learn by feeling my way how long to let the butter sit on the counter before it was perfect.  Longer in the winter, shorter in the summer. 
  • Mixing time: Any dough mixed too long or not enough affects the final product.  With shortbread, you first cream the sugar and butter together.  That's the easy part.  The tricky part is knowing how to incorporate the flour.  I like to do it a pound at a time (remember I am now baking in pounds of flour, sugar, and butter rather than cups).  Once the dough is completely incorporated and forms a ball with no bits of flour on the side of the mixing bowl, I know it's ready for baking.  Now, when I got Trixie (my commercial mixer), I had to relearn the timing all over.  Trixie can mix bricks.  My hands and my old Kitchen-Aid could not.  Therefore mixing time is much shorter now.  Shortbread dough (as with any dough) becomes tough the more you mix it.  The trick, which I learned by trial and error, is to find the exact timing for your dough.  I am not an expert on all dough, but I've perfected shortbread dough. 

You know, the funny thing about all of this learning how to make the perfect shortbread is that I never had any real training.  Now that I've hired a professional baker, she's taught me a few things about making the process more efficient and making the final product more tasty and beautiful.  When I think about it, that's pretty much how I learn: just doing it over and over.    

When science and our imaginations work together, we create food art.  With the holidays quickly approaching, this scientist and dreamer must retreat to the bakery to create new masterpieces.  I hope that this essay provides you with creative insights for your own dough (shortbread or otherwise) and a little peek inside the art and science of perfect dough from a little Vermont company that handcrafts every item with love, imagination, and tender care (with a little science thrown in). 

Ann Zuccardy, Vermont Shortbread Company's CEO and Shortbread Artist and Scientist

Posted by Ann Zuccardy on October 21, 2006 | Permalink | Comments (0)

Meet me in the Big Apple!

Here's an opportunity you won't want to miss (Ann says with tongue in cheek)!  Meet the creative force and top shortbread head behind the Vermont Shortbread Company  brand.  (Ummm...that would be yours truly.) 

The North American Specialty Food Trade (NASFT) 52nd Annual Fancy Food Show is scheduled for July 9-11 at the Jacob Javits Center in New York City. 

The Fancy Food Show is a great opportunity to schmooze with foodies from all over the world and taste a wide variety of fantastic food cheaply.  Vermont Shortbread Company is not an exhibitor this year - we go to network and EAT! Come meet me on July 9-11 in NYC.  I hope to see you there.      

Ann Zuccardy, Head Shortbread Head, Vermont Shortbread Company

Posted by Ann Zuccardy on June 16, 2006 | Permalink | Comments (0)

A Foodie Entrepreneur's Father's Day Lesson

Author Note:  I debated about including this entry here because it doesn't really have to do with with food.  Or does it?  One of the things I've noted about my writing style is that just about everything in my business and personal world is tied to a food analogy.  It's my passion.  And if you're here, reading this entry, chances are you like that sort of thing because you, too, are a creative solopreneur who just happens to adore food conversation. 

- Written with love, by Ann Zuccardy...a different kind of food writer

******************************************************************************************************************

They're predicting a hot, humid weekend in northern Vermont.  Yay!  I love hot and humid - the sweatier, the better.  I don't wilt like spinach, I blossom like the fluffy peonies outside my window in the heat.  I attribute this to my tiny bit of Italian blood - I'm an olive-y pigmented person who scoffs at sunscreen and springs to life when heat is applied (both literally and figuratively). 

I'm wrapping up my Father's Day gift deliveries and mailings today.  I didn't market the Father's Day gift scene as I did for Mother's Day.  I guess I thought Vermont Shortbread was more of a Mother's Day girlie thing...feminine, cute, and quaint.  MY beliefs and my ego got in the way of what could have been a productive sales effort. 

At my Wednesday BNI meeting, I announced that there were only a few more shopping days left until Father's Day.  I said, "If you haven't sent Dad a gift or card yet, let me do it for you."  I received 5 gift box orders on the spot.  ($17 x 5 = $85).  While eighty-five dollars is hardly a huge sum of money, think about this.  It took me about 1/2 hour to earn it and it was so easy.  Okay, now re-calculate - $85 per half hour = $170 per hour.  Deduct a little for my overhead (time, materials, office and equipment expenses) and it still comes out to over $100 per hour.  That's not too shabby for simply opening my mouth and taking a small leap of faith. 

Alright, alright, I don't make over $100 per hour for EVERY hour I work at my business, but my point is this:

I PUT MY EGO AND MY BELIEFS ASIDE AND LAID MY SERVICE ON THE TABLE WITHOUT JUDGMENT.  IT WAS EFFORTLESS.  IT WAS FUN. 

I'm in my business all the time.  I'm "in" my head all the time.  I assume Vermont Shortbread is in everyone else's head all the time.  Wrong!   Guess what, my products and services are not the center of the universe!  I need to remind people constantly that my product is available and might help them solve a gift problem.  Put it out on the table and see if they nibble.  Let my customers decide if shortbread is an appropriate Father's Day gift rather than me deciding for them. 

Your business services are a huge buffet.  Set a  beautiful "table".  Let people "taste" your services (I'm not just talking food here) by giving them little samples and reminders without hard selling.  How do you do this?  Do it through your web site, newsletter, article marketing, and in your everyday conversations (Not sure how?  Take a small leap of faith and simply ask us...you never know what it might yield.). Do it constantly and consistently with quiet, slow, purposeful passion.  Find creative ways to effortlessly include your passion in all that you do.  Then let your customers decide when they're ready to eat. 

Summer's here.  And with it, the feeling of vulnerability and exposure...and also, an opportunity for a growth spurt.  Just like those peonies of mine who are grateful for the sunshine.   

Ann Zuccardy, Vermont Shortbread Company , Perfect Gifts for EVERY Occasion

Posted by Ann Zuccardy on June 16, 2006 | Permalink | Comments (2)

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