by Dina Giolitto
Do you want to stir people to action with your words? The majority of web articles and blog posts come across in that sing-song drone. "I like cats because they are cute and furry. My cat is so funny he is always eating my socks."
Okay, this is gross exaggeration – but I'm trying to make a point here! Low-energy articles bore people to tears. High-energy writing inspires action. Web surfers lack patience. If they don't care for what they find on your site, all it takes is a click and they're gone, gone, gone.
If you have a business website, and you'd like to avoid publishing the "I like cats" type of article, then you must find a way to maintain high energy in your writing voice. A few quick tricks...
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