Lots of people who hire copywriters like me prefer to keep this information on the DL. They would just rather have their audience ONLY picture them doing all of the communicating. Of course, we know that smart business owners can't do everything themselves, and that those who DO hire copywriters to handle their web content development, online newsletter management, sales letter writing, etc., are generally a lot happier. They also come across as more professional. But none of this is here nor there. The question is, should you tell people you solicit the services of a copywriter, or should you keep quiet?
That really depends on the type of person you are. I respect the anonymity of my clients. If they seem not to be mentioning to others that I'm their copywriter or their website/blog marketing person, then I don't talk about them to anyone, either (at least not by name. I may use an example from our work together to teach others about marketing in my blog or articles). But on the other hand, if they're someone like my landscaper client, Diane Downey, who is always ready with another public testimonial, then I'm happy to also refer to her by name.
There are advantages to both situations. If you don't tell people that you use a copywriter, then they can never turn around and accuse you of not writing your own stuff (but who cares if you don't write your own stuff? Everyone knows that marketing is marketing, and it's not like your copywriter is impersonating you on email, talking to your clients directly). On the other hand, if you do go public with your professional relationship with a copywriter, you can enjoy the reciprocal benefit of having that copywriter openly cheer for you in places like their blog. You can enjoy the exposure you get when the copywriter puts your story on the Success page, or you may get some good professional referrals to people like website designers, graphic artists, or pretty much anyone in any industry who the copywriter may know and who you might benefit from using their services.
I find it refreshing when people are open enough to admit to others that I write and/or edit their marketing materials. It shows that they're bold, fearless, and not afraid to tell the truth. I honestly believe that when you let go of fear is when your business and success really take off. I do.
But on the other hand... if they'd really prefer I not mention that I work for them, this is just part of being a copywriter. We're behind the scenes... that invisible marketing technician, here to make you look and sound more professional. We don't care if you never mention to anyone that we tuned up your copy for you. All we really want is to be fairly paid for our God-given skill.
Need professional website content written? Email dina@wordfeeder.com for more information. We won't tell anybody if you don't want us to!
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