Blog Copywriting Tip 3: Bringing it Back Around

If there's any place in your marketing where you're allowed to get chatty, it's your blog. People are sick of being inundated with salesy speeches and tired drivel about this and that product feature. They want to hear what you have to say as a human being with a heart; it's how they single you out from the competition.
 
Despite this, the whole point in blogging, obviously, is to alert people to your talent or professional specialty. So let's say you're a photographer. In that case, it means finding a way to bring the conversation around to taking pictures. Now that I'm thinking about it, a blog leaves things wide open for a photographer. You can ponder just about anything on your blog - the weather, the changing seasons, children, dogs, the meaning of life, religion, people and their quirks... and then post pictures (ideally, your own) to match the topic.

But even if you're not a photographer, you can still learn how to "bring it back around." What you do is stop in the middle of your tirade, whatever it may be, and ask yourself, "how is this like what I do for a living?" For example, if I'm talking about how much fun it is to hang out with my friends' children, here's how I'd bring it back to copywriting. I'd say, "The best copywriters are child-like in that they're always asking questions, learning new things, and offering a 'show and tell' of their discoveries."

Try it now! Take a few minutes today to try the exercise above. Post it on your blog during 24 Blogging Days 'til Christmas from Wordfeeder.com Copywriting.

Our Band of Merry Bloggers is located at http://wordfeeder.com/24-days-blogroll.htm

 

Comments

[Susan]

Hi All,
Thanks, Dina, for this opportunity and exposure! I am working up to the challenge. Love your ideas and ready for more:)
Come visit me at http://www.organicsyes.wordpress.com
Susan

[Dina]

Hi Susan! Thanks for joining us - don't be shy, come back and leave your mark in the comments section. :)

Dina