Someone emailed me a question today about whatether or not my methods are proven to work. This got me to thinking, and so here's the response I offered:
Thanks for contacting Wordfeeder for your copywriting needs. I must confess, your use of the word "proven" amuses me (in a friendly way). As someone who, as you say, has "tried some things," I'm sure you know that response varies greatly, depending on all sorts of factors. When a marketer claims that their methods are "proven" to work, what exactly do they mean anyway?
Are they proven to convert more of the people who were already willing to buy anyway? What if you use a "proven" method, but the "right" people don't receive the message for whatever reason? Many factors go into succesful advertising; for example, finding the right audience to market to; marketing at the right time, marketing X number of times until the "warm" prospect becomes a "hot" prospect; putting calls to action in the right places; using enough (but not too much) emotional triggers in your message; employing psychology in your pricing technique; so on and so forth.
I handle copywriting and web content projects for many different types of clients. The ones who do all of the above in a way that appeals to their target customer seem to get the sales. I have never done a formal analysis of ad performance; however, if something doesn't seem to be working, then I will most certainly take a different approach for next time. I too, have tried all kinds of things. :)
With all of that said; if you'd like to talk about your project and how I can help, then feel free to email me more details. Thanks and have a great holiday season!
Warm regards,
Dina at Wordfeeder.com
